HOW IT WORKS

More details for curious clients

If you'd rather read the explanations than ask questions, please take a look thru the following detailed step-by-step descriptions of various projects we can help you with.

But better yet, save your time and contact KosterDesign today!

You'll get a free 30 minute no-obligation creative consultation. 

Let's find a perfect solution for your business together!

 

WEBSITE DESIGN

1. Preparing and planning:

 

Getting all necessary information from the client. Content, ideas, requirements, priorities, etc.

Deciding on number of pages and subpages, navigation, apps and widgets, special features, development solutions, content and media.

2. Research and sketching:

 

Analyzing competition, industry trends, available features. Research also includes finding and filtering stock images and/or videos to support the content. Raw sketching to show the website structure and layout, emphasizing on focus points and important user actions.

 

3. Wire-framing and UX:

 

How things work is decided and finalized. All elements of the website get their assigned spaces, and complete user flow is mapped. Information hierarchy is established and locked.

 

4. Visual design and style guides:

Brand and visual identity is created. Graphic styles are added to the wireframes. Production graphic assets are produced.

5. Prototype:

A functioning prototype is built, with all design elements and working links. Final style tuning and testing. Next step is development and production.

6. Development and Production:

We can develop your website, or refer a trusted team of developers to you. We also offer full support, maintenance, and future timely updates. 

Contact for a free consultation or with any questions regarding website design.

 

WEBSITE REDESIGN

1. Review the existing site:

 

Evaluation of the existing website, pinpointing problem areas.

Assessment of the user experience, presented information, missing content.

Creating a list of items to keep, items to change, and items to remove.

2. Goals and Strategy:

 

Create project time line and detailed road map. List important goals to accomplish, tools and resources to use. 

 

3. Implementation:

 

Create new sitemaps, wireframes, mockups etc. for client's feedback. Any necessary adjustments are made to move the process along.

 

4. Visual design and style guides:

New brand and visual identity is created and finalized. Graphic styles are added to the wireframes. Production graphic assets are produced. New styles are tested and tuned.

5. Development and Production:

All new production materials, assets, and style guides are forwarded to the developers. Full support and collaboration with the developers team will assure that your newly redesigned website if published error-free and on time. 

Contact for a free consultation or with any questions regarding website redesign.

 

USER EXPERIENCE AND USER INTERFACE

1. User research:

 

Initial research will identify the possible users of the product, and evaluate focus groups.

Perform series of user surveys, collecting a list of ideas for the project, dividing them into categories for immediate or later implementation.

 

2. Analysis:

 

Create user persona(s) to represent the different user types that might use a product in a similar way. The purpose of personas is to create reliable and realistic representations of the key audience segments for reference.

 

3. Scenario:

 

Define the goals for user, based on product requirements. Create a scenario map for each user story. Create user flow based on the scenario maps.

4. UX Design and Prototype:

Wireframes are connected according to the user flows, and the UX prototype is created and tested. User testing sessions are performed to ensure the easiness and clarity of the flow. Test feedback is evaluated and its results are implemented to create a second phase prototype. These steps are repeated as necessary.

5. UI Design and Development:

All new production materials, assets, and style guides are forwarded to the developers. Full support and collaboration with the developers team will assure that your newly redesigned website if published error-free and on time. 

Contact for a free consultation or with any questions regarding user experience and user interface.

 

SEARCH ENGINE OPTIMIZATION (SEO)

1. Target Market Business Analysis:

  • Website analysis. Analysis of meta sets/keywords, visible text and code.
     

  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. 
     

  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to customer base and market segment. 

2. Keyword Research and Development:

  • Keyword analysis. Competitive lists and other pertinent industry sources review. Determination of an indicative number of recent search engine queries and how many websites are competing for each key­word. 
     

  • Baseline ranking assessment. 
     

  • Goals and Objectives definition. 

3. Content Optimization and Submission:

  • Creating keyword-based page titles. 
     

  • Creating meta description tags. 
     

  • Placing strategic search phrases on pages. Integrating selected keywords into website source code and existing content on designated pages. 
     

  • Developing new sitemaps for Google and Bing, making it easier for search engines to index the website. 

4. Continuous Testing and Measuring:

  • Testing and measuring. Search engine rankings and web traffic analysis.
     

  • Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline.

Contact for a free consultation or with any questions regarding search engine optimization.

 

CONTENT MARKETING

1. Identifying the audience and target market:

 

Once I know who I'm talking to, I can figure out what to say and the best way to say it.

 

2. Strategically organizing content across website :

 

With the audience in mind, I start planning an effective content by creating a sitemap and overall content structure. All content (either existing or to be created) will be grouped by theme and organized onsite using major website categories.

 

3. Connecting content with search results:

 

Creating a list of keywords surrounding each information group or website category, that can be plugged into Google’s Keyword Planning Tool. 

4. Choosing and formatting images:

Collecting and editing unique images for the site. Creating a title and an alt-description for each image. Balancing image size with image quality. Adding image captions to describe the image on the page and create stronger more engaging content

Optimizing each image for it’s purpose. 

5. Styling and formatting:

All new content is a subject of a uniform formatting following the site-wide style guide. 

Contact for a free consultation or with any questions regarding content marketing.

 

BRANDING AND VISUAL IDENTITY

1. Logo design:

Creating a unique logo that gives the right impression and offers a correct visual representation which people correlate with a company or a product.

2. Logotype and corresponding typography:

Identifying and applying typography using font characteristics and impression making patterns. 

 

3. Color scheme, major and accent colors:

Choosing the right color palette to correctly represent brand's identity, goals, and approaches.

4. Consistency and guidelines:

 

Creating versions of the brand logo and secondary elements for various use cases. Creating a set of guidelines to ensure consistent visual appearance of the brand. 

 

5. Brand personalization:

 

Designing stationary, office, and interior design themes. Customizing outgoing marketing materials to make a positive impression to all levels of recipients. 

Contact for a free consultation or with any questions regarding branding and visual identity.

Cell 847-830-4269

koster00design@gmail.com

Glenview, IL