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Simple Web Design Process

SIMPLE WEB DESIGN SOLUTIONS

MOST SIMPLE WEB DESIGN PROJECTS ARE COMPLETE WITHIN A WEEK
Website design
PLATFORMS: WIX, SQUARESPACE, SHOPIFY
KosterDesign will:
  • Create a unique website design for your business, event, or organization
  • Fill your new website with your own or royalty-free images and videos
  • Design icons, buttons, and other unique elements
  • Optimize your new website for mobile and devices
  • Help purchase or transfer your domain
  • Register your website on Google and optimize it for search engines (SEO)
  • Help obtain business email and/or toll-free phone number
  • Publish and maintain your new website
FUNCTIONALITIES
  • Informational website
  • Online event registration
  • Online service booking
  • Online calendar, sync with your Google calendar
  • Payments
  • Forms, polls
  • Chat
E-COMMERCE
  • Online store: all products, categories, collections, specials, product page
  • Check-out
  • Cart, abandoned cart recovery
  • Itemization, stock, product images
UX Design Process

UX/UI

MOST UX/UI PROJECTS ARE COMPLETE IN A FEW WEEKS!
User experience
1. USER RESEARCH
  • We will identify the possible users of the product, and evaluate focus groups
  • We perform series of user surveys, collecting a list of ideas for the project, dividing them into categories for immediate or later implementation
2. ANALYSIS
  • Create reliable and realistic representations of the key audience segments for reference
  • Simulate user stories
  • Create user personas to represent the different user types and interaction flows
3. SCENARIO
  • Define the goals for user, based on product requirements
  • Create a scenario map for each user story
  • Create user flow based on the scenario maps
4. UX DESIGN AND PROTOTYPE
  • User testing sessions are performed to ensure the easiness and clarity of the flow
  • Test feedback is evaluated and its results are implemented to create a next phase prototype
  • These steps are repeated as necessary
  • Wireframes are connected according to the user flows, and the UX prototype is created and tested
5. UI DESIGN AND DEVELOPMENT
  • Full support and collaboration with the developers team to assure quality and timeline of the project
  • All new production materials, assets, and style guides are created and forwarded to the developers
  • We will oversee the development and deployment of your product, project-manage the process, and make sure everything is done to the specs and within the project budget
  • Create support documents and images, upload and registration of your product on AppStore and/or GooglePlay
Branding
Graphic Design Process

GRAPHIC DESIGN, BRANDING, VISUAL IDENTITY 

MOST GRAPHIC DESIGN PROJECTS ARE COMPLETE IN A COUPLE OF DAYS
BRANDING
  • Logotype and Corresponding Typography
  • Color Scheme, Major and Accent Colors
  • Consistency and Guidelines
  • Brand Personalization
PRINT PREP AND PRODUCTION
  • Large documents, Books & Magazines
  • User manuals, Registration forms & more
STATIONARY
  • Office Supplies, Letterheads, Writing Equipment
  • Business cards
  • Branding throughout the company
PACKAGING: ENGINEERING, DESIGN, PRODUCTION
  • Boxes, Cartons, Bottles, Bags, Pouches, Gift boxes,
  • Labels, Tags, Wraps
MARKETING MATERIALS
  • Printed Ads, Brochures, Catalogs
  • Flyers, Door Hangers, Postcards, Banners, Posters
  • Apparel, Accessories, Gifts
  • Promotional Merchandise
BUSINESS VISUALS
  • Building and Window Signs
  • Billboards
  • Vehicle wraps
  • Vinyl banners, Flags, Pop-ups
Custom Web Development

FULL SCALE CUSTOM WEB DESIGN AND DEVELOPMENT

MOST CUSTOM WEB DESIGN PROJECTS ARE COMPLETE IN TWO OR THREE WEEKS!
Web Design & Development
1. PREPARING AND PLANNING
  • Getting all necessary information from you
  • Content, ideas, requirements, priorities
  • Deciding on number of pages and subpages, navigation, apps and widgets, special features, development solutions, content and media
2. RESEARCH AND SKETCHING
  • Analyzing competition, industry trends, available features
  • Finding and filtering stock images and/or videos to support the content
  • Raw sketching to show the website structure and layout, emphasizing on focus points and important user actions
3. WIRE-FRAMING AND UX
  • How things work is decided and finalized
  • All elements of the website get their assigned spaces, and complete user flow is mapped
    Information hierarchy is established and locked
4. VISUAL DESIGN AND STYLE GUIDES
  • Brand and visual identity created
  • Graphic styles are added to the wireframes
  • Production graphic assets are prepared
5. PROTOTYPE
  • A functioning prototype is built, with all design elements and working links
  • Final style tuning and testing
6. DEVELOPMENT AND PRODUCTION
  • We develop your website, or refer a trusted team of developers to you
  • We will oversee the production of your awesome new website, project-manage the process, and make sure everything is done to the specs and within the project budget
  • We also offer full support, maintenance, and future timely updates.
Website Redesign Process

WEBSITE REDESIGN  SOLUTIONS

MOST REDESIGN PROJECTS ARE COMPLETE IN A COUPLE OF WEEKS!
Website redesign
1. REVIEW THE EXISTING SITE
  • Evaluation of the existing website, pinpointing problem areas
  • Assessment of the user experience, presented information, missing content
  • Creating a list of items to keep, items to change, and items to remove
2. GOALS AND STRATEGY
  • Create project timeline and detailed road map
  • List important goals to accomplish, tools and resources to use
3. IMPLEMENTATION
  • Create new sitemaps, wireframes, mockups for your feedback
  • Any necessary adjustments are made to move the process along
4. VISUAL DESIGN AND STYLE GUIDES
  • New brand and visual identity is created and finalized
  • Graphic styles are added to the wireframes
    Production graphic assets are prepared
  • New styles are tested and tuned
5. DEVELOPMENT AND PRODUCTION
  • Full support and collaboration with the developers team will assure that your newly redesigned website if published error-free and on time
  • All new production materials, assets, and style guides are forwarded to the developers
  • We will oversee the production of your awesome new website, project-manage the process, and make sure everything is done to the specs and within the project budget
  • We also offer full support, maintenance, and future timely updates.
SEO
Search Engine Optimization Process

SEARCH ENGINE OPTIMIZATION (SEO)

THE FIRST PHASES OF MOST SEO PROJECTS ARE COMPLETE IN LESS THAN A WEEK!
1. TARGET MARKET AND BUSINESS ANALYSIS
  • Website analysis (meta sets, keywords, visible text and code)
  • Competitive analysis (examination of content keywords and engine rank­ings of competitive websites)
  • Initial keyword nomination, development of a prioritized list of targeted search terms
2. KEYWORD RESEARCH AND DEVELOPMENT
  • Keyword analysis
  • Baseline ranking assessment
  • Goals and objectives definition
3. CONTENT OPTIMIZATION AND SUBMISSION
  • Creating keyword-based page titles
  • Creating meta description tags
  • Placing strategic search phrases on pages, Integrating selected keywords into website source code and existing content
  • Developing new sitemaps for Google and Bing
4. CONTINUOUS TESTING AND MEASURING
  • Maintenance, ongoing addition and modification of keywords and website con­tent
  • Search engine rankings and web traffic analysis
Content
Content Marketing Process

CONTENT MARKETING

THE FIRST PHASE OF MOST CONTENT MARKETING PROJECTS ARE COMPLETE IN LESS THAN A WEEK!
1. TARGETING
  • Identifying the audience and target market
  • Figuring out the tone of voice, what to say and the best way to say it
2. ORGANIZING
  • Planning an effective content by creating a sitemap and overall content structure
  • Strategically organizing content across website
3. CONNECTING
  • Creating a list of keywords surrounding each information group or website category
  • Plugging into Google’s Keyword Planning Tool
  • Connecting content with search results
4. IMAGES AND ILLUSTRATIONS
  • Collecting and editing unique images for the site

  • Creating a title and an alt-text for each image

  • Balancing image size with image quality

  • Optimizing each image for its purpose

  • Choosing and formatting images

  • Tagging images with alt text for better accessibility and SEO

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