My User Experience
UX is the most important part of any design. Of course, it is important how the design looks, but the crucial part is how it works.
My job as a UX designer is to let the natural flow guide me, knowing that the intuitive way of unfolding events will be the most natural and comfortable for the users. I always try to create easy shortcuts, making the journey straight and effortless.
My UX rules are simple: the more attention I pay to the smallest details, the less attention is required from the users to complete the task; the more effort I make to design a seamless flow, the less effort is required from the users to follow it.